Now I wonder how much of a success this new launch of their free dating website might be though? Will they utilize paid search ads or will they compete for the top spots in the organic search results for free dating sites? Or will they not even bother with either method and simply advertise from their paid site?

Directly on the home page of their new free dating site they claim they are going to be offering the “best value in online dating” and offering a service called “Real Ratings” where members can share their dating experiences and also helps a person prove they really are who they say they are.

DownToEarth.com seems to be quite serious about this new adventure in free dating and it makes me wonder if they’re setting themselves up to be a major force in the free dating site world. I guess 2009 will only prove if PlentyOfFish.com will continue to dominate or if the #1 free dating site in the world will fall by the wayside.